Love spells are a specialised type of magic used to attract love. Savana Ogburn / Refinery29 for Getty Images Our obsession with alternative forms of spirituality (i.e., astrology) and desire to move away from more traditional, arguably restrictive, forms of religion may have a part to play, so it wouldn’t be a surprise if these numbers have continued to increase in the last 10 years.įor witches, a key feature of their practice incorporates spellcasting and one of the most popular types of spell isn’t intended to be sinister at all: love spells. According to the 2011 UK Census, roughly 53,000 people identify as Pagan in England and more specifically 11,000 people identify as Wiccans in England. These mainstream representations of witches are drastically different (wands and capes vs sex demons), but in reality, witchcraft has evolved into a growing practice with links to magic and nature. Just look at how frequently love spells and witchcraft feature in pop culture, from Harry Potter to Chilling Adventures of Sabrina. Its portrayal has been pretty negative and often ominous, but nowadays witchcraft (particularly Wicca, a modern Pagan religion that incorporates witchcraft) has developed into a modern and appealing belief system. Witchcraft has had a bad rep for centuries – unflattering depictions of witches, stereotyping by linking witches to Satan/all things evil with the world, and deadly witch trials.

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